As part of the Herbalife 30th Anniversary Campaign Herbalife is advertising in Time Square and in LA.

The campaign copy is bold–declaring, ‘This is Herbalife.‘ Yet its message is clear ‘Nutrition.’ Creative from the campaign features images of the many international teams, athletes and sporting events sponsored by Herbalife year after year, some of which include the LA Galaxy, Inter Milan and the Los Angeles Triathlon.

“UNIT’s goal was to develop a campaign that synthesized awareness of the Herbalife name and identity with its very successful global sports sponsorship program,” said Shardul Kiri, partner at UNIT design collective. “We are confident this consumer-focused print and outdoor campaign will have an incredible buzz building impact for Herbalife that will spark curiosity and leave people wanting to know more about the brand and its products.”

The Herbalife 30th Anniversary Campaign marks a shift from the company’s traditional distribution channel approach to marketing its brand. The campaign consists of a series of animated ads on the NASDAQ and Reuter’s Towers in Times Square, 10 outdoor boards throughout Los Angeles and nine three-paged print ads and one single-paged print ad featured in USA Today International, USA Today, La Opinion, Contigo, El Diario,