Herbalife Ltd, a global nutrition and direct-selling company, has signed an agreement to become the ‘official nutritional supplier’ of Italian football club FC Internazionale Milano (Inter Milan) for the 2008/9 season.

As part of the deal, Herbalife’s H3O Pro isotonic drink, available throughout Europe, will become the isotonic drink of Inter Milan.

The deal will see the Herbalife and H3O Pro isotonic drink brands showcased throughout Inter’s home stadium, as well as through their many multimedia channels, including club magazine, cable TV channel and in-stadium broadcasts.

Inter are based in Milan and have won many national and European trophies during their 100-year history. They are the current Italian league champions, having won the title for the last three consecutive seasons.

Football is the most popular spectator sport in Italy. Statistics show that approximately 40 million people in Italy are football fans, with 23 million watching a live game or TV highlights each week.